Within today’s society, People are aware of the implications soda or energy drinks cause to one’s body and are choosing healthier alternatives. Kickstart (Energizing Mango Lime ) is a Mountain Dew Kickstart flavor variant. Kickstart (Energizing Fruit Punch) Kickstart (Energizing Grape) Kickstart (Energizing Limeade) Kickstart (Energizing Mango Lime) Kickstart (Energizing Orange Citrus) Kickstart (Energizing Orange Cranberry) Kickstart (Energizing Original Dew) Kickstart (Fruit Punch) Freeze. These new flavors being introduced is a great idea because these flavors are healthier than alternative flavors and can potentially expand the market for some consumers who are conscious about their health. While the claim is to give you the right amount of kick, our research team focused on the benefits.
This is a little more than the caffeine content in your average cup of coffee. Looking at the ingredients, there are only 90 milligrams of caffeine. PepsiCo did a great job with choosing the appropriate strategy and marketing towards their identified target market. Mountain Dew Kickstart is a line of energy drinks giving you just the right amount of kick. Of course, there’s more that meets the eye to this drink, so if you interested to know more about Mountain Dew Kickstart and how its nutritional values may affect you, stick around. They identified the market trends and used strategic planning to achieve the goals they set with the product. Short answer: A regular 16 fl.oz can of Mountain Dew Kickstart has 80 calories, 90mg of caffeine, 20g of sugar, and 170mg of sodium. Pesico used product expansion by adding these new flavors within the existing market and meeting the increased demand of the product. Kickstart has been one of Pepsico’s most successful launch within the past decade with a 50% increase in growth size along with 250 million dollars in retail sales in 2 years. An major objective of the marketing strategy is to increase sales. The product is targeted towards the cross-cultural male demographic and the product has been achieving success in the market. This article revolves all around Mountain Dew’s new flavors for their latest product line called Kickstart.